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Best SEO Trends to Improve your Site’s Ranking This Year

SEO is the only thing in thing that is constantly changing in the marketing world. This is because SEO crawlers keep on advancing to ensure that they can provide web searchers with more refined results every time they search. Business owners world over are using latest SEO techniques to ensure that they improve the visibility of their sites. Doing this allows the business owner to grow the number of people visiting the website. With a highly optimized website, your enterprise can reach many more customers. People who own websites for whatever purpose need to embrace new SEO trends that will bump up their visibility. Check out these latest SEO trends you can implement on your websites.

Accelerated mobile pages (AMP) is one of the top to-do things for 2017 SEO. This is because mobile phones have taken over the world and more searches are being performed via mobile devices. Through AMP, Google has made it easier for the web developers to create better mobile sites. In essence, AMP is a lighter and simpler versions of HTML. With AMP, web pages on your website get to load faster by limiting information displayed. Since speed is one of the preferences of mobile surfers, Google is placing all sites that have implemented AMP at the top of the list which means more visibility and possibly more conversions.

People are also using voice searches today. If you wish to ensure that your site is not left out when web crawlers display information for web users, you must optimize your pages for voice searches. The world is also going smart by the day, and your content must be able to predict the intentions of the users to be able to rank well. SEO in this day and age requires more than keyword optimization but also an analysis and investigations into the intent of users to understand what they need and help the web crawlers display that information.

This is also a very good time to make use of structured data markup on your website. This will go a long way in increasing the crawler friendliness of your site which is an important Google on-site ranking factor. SEO allows artificial intelligence to functions optimally across the web. Machine learning allows the SEO crawlers to find information easily on your website. Structured data markup is an important aspect of SEO that allows web owners to describe things and properties on the web pages. Ignoring structured data markup only makes one’s websites unfriendly to search engines. Search engines are also not able to acquire useful information from the website which reduces its overall ranking. In conclusion, it is important to appreciate the fact that SEO is a gradual process that requires implementation of the right techniques.

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